You need marketing that turns spend into predictable revenue, not just impressions.
I design and run full-funnel growth programs, from strategy through execution, for
startups and global brands across nearly every industry, from travel, hospitality,
technology, and financial services to e-commerce and beyond.
Owns the list and the timing outright. Carries the merchandising offer for every priority, timed to where a guest sits in the lifecycle.
AI-Powered Marketing
Treats AI as infrastructure, not a gimmick. Research, creative, and reporting move at the speed the market demands, without cutting corners on strategy.
Owned Social & Influencer
Builds the following, not just the feed. Turns organic content and creator partnerships into a pipeline instead of a vanity metric.
Loyalty & Referral
Turns your best customers into your cheapest acquisition channel. Built the tiers, the mechanics, and the campaigns that make people want to bring a friend.
Marketing Automation
Runs the lifecycle while you sleep. One system covering acquisition through win-back, so nobody falls through the cracks between touchpoints.
Brand & Identity
Builds the identity once so you stop rebuilding it every year. Logo, voice, colour, and the story customers actually remember.
Paid Performance
Treats budget like a portfolio, not a subscription. Moves spend toward what's converting today, not what worked last quarter.
Web & Conversion
Builds sites that sell, not just sites that look good. Every page earns its place by moving someone toward a decision.
Partnerships
Turns a single introduction into a standing revenue line. Builds the co-branded programs that keep partners engaged quarter after quarter, not just at renewal.
Analytics & Reporting
Builds the dashboard before the campaign launches, so every dollar has to answer for itself from day one, not after the fact.
Team Leadership
Gets marketing, sales, and product pointed at the same number, so growth stops fighting itself internally.
Email + CRM
Owns the list and the timing outright. Carries the merchandising offer for every priority, timed to where a guest sits in the lifecycle.
AI-Powered Marketing
Treats AI as infrastructure, not a gimmick. Research, creative, and reporting move at the speed the market demands, without cutting corners on strategy.
Owned Social & Influencer
Builds the following, not just the feed. Turns organic content and creator partnerships into a pipeline instead of a vanity metric.
Loyalty & Referral
Turns your best customers into your cheapest acquisition channel. Built the tiers, the mechanics, and the campaigns that make people want to bring a friend.
Marketing Automation
Runs the lifecycle while you sleep. One system covering acquisition through win-back, so nobody falls through the cracks between touchpoints.
Brand & Identity
Builds the identity once so you stop rebuilding it every year. Logo, voice, colour, and the story customers actually remember.
Paid Performance
Treats budget like a portfolio, not a subscription. Moves spend toward what's converting today, not what worked last quarter.
Web & Conversion
Builds sites that sell, not just sites that look good. Every page earns its place by moving someone toward a decision.
Partnerships
Turns a single introduction into a standing revenue line. Builds the co-branded programs that keep partners engaged quarter after quarter, not just at renewal.
Analytics & Reporting
Builds the dashboard before the campaign launches, so every dollar has to answer for itself from day one, not after the fact.
Team Leadership
Gets marketing, sales, and product pointed at the same number, so growth stops fighting itself internally.
Who It's For
Two kinds of brands, one growth system.
You already know your business. You shouldn't have to become a
marketing expert on top of everything else. Find the path that sounds like you.
For Founders & Startups
Get it right from the start.
You're building something new and need a marketing foundation that won't need to
be rebuilt in a year. Strategy, brand, and channels, set up properly the first time.
A go-to-market plan tied to real revenue targets
Brand built once, done right: logo, voice, and visual identity
Channels launched in the right order, not all at once
Direct access to senior-level strategy, not a junior account manager
You have the budget and the brand. What's missing is a system that ties spend to
revenue across every location and channel, without another agency that reports on
activity instead of outcomes.
A full audit of what is and isn't working
Full-funnel programs built to scale across locations
Reporting tied to CAC, LTV, and contribution margin
One person accountable for the whole funnel, not a different vendor for every channel
Most marketing spend never turns into predictable revenue.
Budgets get spread across channels with no clear line to revenue.
Agencies report on activity instead of outcomes. Growth that worked once does not
repeat, and nobody can say exactly why.
Your budget can't be attributed to the revenue it drives
Marketing that works once doesn't repeat, and it doesn't scale
Reports track channel metrics, not the growth and lifecycle numbers tied to revenue
About
Strategy that's built to be measured.
I've sat where you are, watching budgets move without a clear read on what's actually
working. That's exactly the gap I close.
I'm a senior marketing leader who has scaled growth for global brands, startups, and
category leaders across nearly every industry, including travel, hospitality,
technology, financial services, loyalty, and e-commerce, in both B2B and B2C. I lead
full-funnel programs end to end, from brand and demand generation
through performance marketing, lifecycle, and retention, and I run every campaign
against CAC, LTV, ROAS, and contribution margin, not opinions.
Across my career, I've led marketing inside multi-brand hospitality groups, global
travel technology platforms, and financial services loyalty partnerships, always
owning the full funnel from first touch through retention. Day to day, that means
full ownership across paid, lifecycle, CRM, and analytics, with AI built into how
the work gets done, not bolted on after.
No vague retainers, no mystery deliverables. This is what you're
actually getting.
i.
Marketing Strategy
Full-funnel audits, go-to-market plans, and positioning work that tie every
recommendation back to CAC, LTV, and revenue targets. Built for board decks, not
just brainstorms.
Miro · Notion · Asana · JIRA · Monday.com
ii.
Paid Performance
Campaign structure, audience segmentation, and creative testing built to convert.
I rebuild broken ad accounts from the ground up and scale the ones that already work.
Google Ads · Google Display Network · Google Ad Manager · Meta Ads · LinkedIn Ads · TikTok Ads · Snapchat Ads · Reddit · YouTube · Amazon Ads
iii.
Web Development
Site builds and redesigns engineered around conversion, not just aesthetics.
Every page ties back to a measurable action. This site was built with Claude Code.
End-to-end lifecycle workflows and segmented email campaigns that turn one-time
buyers into repeat customers: acquisition, onboarding, win-back, and loyalty, with
A/B testing built in from the first send.
Full identity builds for new and repositioning brands: logo, typography, colour,
voice, and messaging built on the StoryBrand framework, so the story is as
deliberate as the visuals, delivered as one coherent package.
Dashboards and attribution models built before the campaign launches, so CAC,
LTV, and ROAS are never a mystery at quarter-end.
Google Analytics (GA4) · Looker Studio · Adobe Analytics · HubSpot Analytics · Tableau · SAP Business Objects · Power BI · Optimizely · Amplitude · Mixpanel · Browse.ai
ix.
Social Media & Content
Organic content calendars, community management, and creator partnerships,
scheduled and reported on like any other channel, not an afterthought.
Sprout Social · Hootsuite · Later · Buffer
Every decision, backed by data.
AI-Powered Growth
AI doesn't replace the strategy. It moves it faster.
It's 2026. Marketing that isn't using AI isn't lean, it's behind. I
don't bolt AI onto campaigns as a gimmick. I use it as infrastructure across every
channel, so the work moves faster without losing the rigour that makes it
measurable, repeatable, and scalable.
Strategy & Research
Market and competitive analysis that used to take a week now takes a day, so more time goes into the decision, not the data-gathering.
Creative & Testing
More copy and creative variants tested in less time, instead of shipping one idea and hoping.
Paid Optimization
Budget shifts based on what's converting today, not what last week's report said.
Lifecycle Personalization
Every message matched to where someone actually sits in their journey, at a scale manual segmentation can't match.
Claude · ChatGPT · Gemini · Microsoft Copilot · GitHub Copilot · Perplexity · Jasper · Copy.ai · Midjourney · Vercel · SEMrush · Browse.ai · OpenAI API · LangChain
One Partner, Every Channel
One growth partner. Every channel connected.
Most brands piece together a strategist, a web developer, a
paid media freelancer, and an email platform that nobody fully owns. I run strategy,
brand, paid, lifecycle, and automation as one connected system, so nothing falls
through the cracks between vendors.
We talk through where growth is stalling, and whether it's a fit for both of us.
ii.
Get a Custom Growth Plan
A clear plan tied to your CAC, LTV, and revenue targets, not a generic template.
iii.
Execute and Scale
We build, launch, and optimize, reporting against the metrics that actually matter.
Case Studies
Real problems. Real results.
Paid Performance Framework
From invisible to unmissable on paid social
Multi-brand hospitality group · 10+ restaurant concepts
The Problem
The ad account was spending money with no way to prove it worked. No
structured audiences, no location targeting, and no tracking on the one action
that actually mattered: reservations.
The Approach
I tore it down and rebuilt it properly: new audience buckets, full conversion
tracking, a real testing cadence on creative and copy, and video introduced into
a channel that had never used it.
The Result
Paid social went from an afterthought to the strongest channel in the
portfolio, with leadership now increasing investment based on numbers they can
actually trust.
10x higher click-through rate on paid socialEvery dollar now traceable to a bookingLeadership increased the channel budget on the strength of the numbers
Full-Funnel GTM Playbook
A pattern in the data became the biggest sales month on record
Fast-scaling e-commerce brand
The Problem
A seasonal spike was sitting in the data, unused. Engagement jumped around the
same weekend every year, and nobody had built a plan around it.
The Approach
I built a three to four week push around it: web, email, SMS, organic and paid
social, and search, all pointed at the same moment, with budget shifted daily
based on what was actually converting.
The Result
The campaign delivered the highest sales month the brand had ever recorded, and
it now runs as a playbook every year.
The brand's best sales month on recordNow runs as an annual playbook, not a one-off
Loyalty & Referral Program
Turning repeat customers into a growth channel of their own
Fast-scaling e-commerce brand
The Problem
Customers kept coming back, but nothing rewarded them for it. No tiers, no
referral mechanism, no reason to bring a friend along.
The Approach
I designed and launched a full loyalty and referral program from scratch: VIP
tiers, referral incentives, and lifecycle campaigns covering the entire journey,
backed by a complete email and SMS automation build.
The Result
Referrals started doing the acquisition work paid media used to carry, cart
values climbed, and the brand's most loyal customers became its cheapest
channel.
25% lower acquisition cost from referrals aloneAverage cart value climbed as loyal customers spent moreRepeat customers became the most profitable segment
Scaling Partner Growth
Turning major financial partnerships into an always-on growth channel
Global travel technology platform, in partnership with major Canadian financial institutions
The Problem
These partnerships were being run as one-off campaigns instead of a system,
which meant results depended on whoever happened to be paying attention that
quarter.
The Approach
I built always-on, co-branded programs across email, digital, and paid
placements, working closely with product, analytics, and regional marketing to
reach the right audience at the right point in their journey.
The Result
The partnerships now run as a dependable growth line, not a campaign calendar,
with revenue and CLV climbing across an eight-figure portfolio.
25% partner CLV growth20% CAC reduction15% YoY revenue growth across an eight-figure partner portfolio
Marketing Automation Architecture
From zero automation to a full customer lifecycle engine
Fast-scaling e-commerce brand
The Problem
New sign-ups, first-time buyers, and lapsed customers all got the same
treatment: nothing. There was no email or SMS program running behind the scenes
at all.
The Approach
I built a full lifecycle automation system from scratch in Klaviyo, covering
acquisition, onboarding, post-purchase engagement, win-back, and loyalty, with
every flow segmented by actual customer behaviour rather than a one-size-fits-all
send. SMS was layered in for the moments that needed a faster, more direct touch.
The Result
The brand went from zero automated touchpoints to a system that runs the full
customer journey on its own, strengthening both acquisition efficiency and
customer lifetime value.
Every stage of the journey now runs on its ownSMS added for the moments email alone couldn't coverHigher retention without adding headcount
Web & E-Commerce Development
Building a site that sells before anyone talks to a human
Multi-location hospitality group
The Problem
The website wasn't built to be found. Organic search was an afterthought, and
almost every visitor arrived through paid spend, which meant growth had a
ceiling set by budget, not demand.
The Approach
I rebuilt the site and SEO foundation from the ground up: technical structure,
content, and an on-site experience designed to convert once someone actually
found you, not just look good in a pitch deck.
The Result
Organic became one of the strongest channels in the business, and the lift
didn't stay isolated. Conversion, email signups, and paid performance improved
alongside it.
Organic search became a top-performing channelEvery other channel improved alongside itLess dependence on paid spend to drive growth
Let's Talk
Have a growth problem worth solving?
Tell me what's not working, whether it's a stalled channel, a
launch, or a retention problem, and I'll tell you honestly whether I can move the number.
